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Virtual AI (Metaverse) Governance


The infographic helps explain our recently published paper. At the heart of AI governance is the individual and the family. Most of the studies we reviewed did not mention the place of study (and so bias was not taken into account - data can be biased). And most studies focus on data (not hardware, which also raises many governance issues). We identified 14 themes and 104 governance challenges associated with the metaverse, based on a review of 101 papers. It is worth checking it out here. For international business researchers - check out the areas of future research!


What you choose to adopt (AI technologies) and why are essential decisions, which means you need agency. 


The government is the sole entity responsible for ensuring that right. The right to have a Choice happens when you do not discriminate against someone who chooses not to use AI and ensure they have the same access to services and products as someone who does. The definition of the metaverse as an immersive 3D experience may also need to change. We look at this from the perspective of the eyes (or seeing). Will this change?


There are layers of complexity with AI and the metaverse. We saw rapid adoption of general purpose AI like LLMs (one billion people). Adoption does not mean regular use. This is constrained by the costs of tokens.  When it is given for free, the technology gathers user data to feed its AI model. What was that saying – beware of Greeks offering gifts? – It needs to be changed to Beware of AI Entities Offering Things Free.  


The metaverse lags in adoption because of the cost of technology, but as that drops, it will catch up. The metaverse is more immersive and, as a result, more persuasive, blurring the line between reality and fiction (we already see this playing out in disinformation campaigns on social media and in deepfakes). The interface will not just be in your brain, but could also be in your mouth, your eye, or your cells – lots of work is happening in this field!


We should not look at the metaverse concept in isolation from AI, but rather alongside neurotechnology, biosensors, and other human surveillance technologies under development. In 2025, the UN passed a resolution on principles for the regulation of neurotechnologies. However, this focus is only on the brain – our body sends signals in many ways!  Apple just acquired Israeli firm Q.Ai – for US$2 billion – that analyzes facial skin micro-movements. How many hours are you in front of a screen? Does your face mirror your thoughts? What does privacy mean here?


With the crazy fad of Moltbook going around and agentic AI. See the post below that triggered another discussion on humans behind the AI and AI limitations. What is hilarious is that humans need to check in every four hours, set an objective, and give their Agent access to their data (not so agentic itself). But of course, social media goes wild and drowns out common sense. Bravo, Matt Schlicht, you captured people’s imaginations.


If you are interested in AI governance and want to learn more, please reach out to me. melodena@outlook.com


Some papers you can read:




 
 
 

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