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Social Sustainability and Business Education



I have two chapters published in this new book edited by  Ausrine Silenskyte,Miguel Cordova, Marina Schmitz, &  Soo Min Toh


Advance Reviews by: from Lamia Kamal-Chaoui Helena Barnard S. Tamer Cavusgil Marleen Dieleman 马琳@MariaTeresaFleury Gary Knight @RebeccaPiekarri Rudolf R. Sinkovics 


Chapter 8 (p. 147): Fostering Awareness of Social Sustainability in Digital Business

This chapter is led by Julio Serrano - and worked with amazing coauthors - Ausrine Silenskyte Sniazhana Diduc (Sniazhko), and Karla Maria Nava-Aguirre. The chapter explores how you can use #AI in the classroom.


Chapter 28 (p. 551): Developing Cases for Teaching Social Sustainability in Business: Lessons from the MENA Region

In this case, along with Immanuel Azaad Moonesar Ph.D., R.D. we explore the example of Academy of International Business (AIB) MENA chapter, focussing on our work in developing a repository of teaching cases. The chapter, which was established in 2009, stresses that in regions like ours we need a five-pronged strategy to build a case repository: #advocacy #motivation#capacitybuilding #networking and #spillovers. We explore the timelines to develop rich teaching cases and highlight the fact that institutions need to reward and create policies to help academics who focus on enhancing teaching with local content. [Sidenote: Over the years we have explored stories from countries where which are not covered in most international business schools : #UAE, #Jordan, #Yemen, #Palestine, #KSA, but also stories of regional unicorns Careem , local businesses Emirates Aramex Jumerah Americana Restaurants Mubadala etc - we have over 110 cases published]




Citation:

Serrano, J. C. Diduc, S., Stephens, M. &  Nava-Aguirre, K. M. (2024). Fostering Awareness of Social Sustainability in Digital Business. In: Šilenskytė, A., Cordova, M., Schmitz, M.A., Toh, S.M. (eds) The Palgrave Handbook of Social Sustainability in Business Education. Palgrave Macmillan, Cham. https://lnkd.in/d-HZur3N


Stephens, M., & Moonesar, I.A. (2024). Developing Cases for Teaching Social Sustainability in Business: Lessons from the MENA Region. In: Šilenskytė, A., Cordova, M., Schmitz, M.A., Toh, S.M. (eds) The Palgrave Handbook of Social Sustainability in Business Education. Palgrave Macmillan, Cham. https://lnkd.in/d-HZur3N

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